Vaseline Blueseal Cocoa Butter Rich Conditioning Jelly 50ml

Vaseline Blueseal Cocoa Butter Rich Conditioning Jelly 50ml

Vaseline Blueseal Cocoa Butter Rich Conditioning Jelly is a hydrating and nourishing skin care product that is designed to provide deep moisturization for dry and damaged skin.

Key Features: - Enriched with cocoa butter for intense hydration - Forms a protective barrier on the skin to lock in moisture - Helps to heal dry, cracked skin and prevent further damage - Suitable for all skin types

For whom: This product is perfect for anyone with dry or damaged skin in need of intense hydration and moisture. It is suitable for all ages and skin types.

Pros: - Deeply hydrating and moisturizing - Helps to heal and repair dry skin - Convenient and easy to use packaging - Affordable and widely available

Cons: - May be too heavy for oily or acne-prone skin - Scented, which may not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa butter is a popular ingredient in body butters in India, meeting consumer preferences	Nielsen, GfK
Brand Strength	20	18	Vaseline is a well-established brand in India known for quality skincare products	Brandwatch, Kantar
Category Momentum	20	15	Body butters trending in Indian market due to increased focus on skincare	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced for the Indian market, offering value for money	Retail360, IRI
Competition	10	5	Facing competition from other established body butter brands in India, requiring strategic differentiation	Euromonitor, Brandwatch
Use-case Advantage	5	3	Convenient 50ml size makes it travel-friendly and suitable for on-the-go moisturizing	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Vaseline Blueseal Cocoa Butter Rich Conditioning Jelly 50ml is well-positioned in the Indian body butter market with strong brand presence and competitive pricing.

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