Vaseline Aloe Fresh Body Lotion 24 HR Long Lasting Moisturisation with Aloe Vera extract and Menthol 600ml

Vaseline Aloe Fresh Body Lotion 24 HR Long Lasting Moisturisation with Aloe Vera extract and Menthol 600ml

About Product: Vaseline Aloe Fresh Body Lotion is a hydrating and soothing lotion that provides 24-hour long-lasting moisturization to keep your skin soft and supple. Enriched with Aloe Vera extract and Menthol, it helps to nourish and replenish dry skin, leaving it feeling refreshed and revitalized.

Key Features: - Contains Aloe Vera extract and Menthol for a cooling sensation - Provides 24-hour long-lasting moisturization - Non-greasy formula absorbs quickly into the skin - Helps to soothe and hydrate dry skin - Suitable for all skin types

For whom: This body lotion is perfect for anyone looking for a lightweight and refreshing moisturizer that will keep their skin hydrated all day long. It is suitable for all skin types, including sensitive skin, and is ideal for use on both the body and hands.

Pros: - Light, non-greasy formula that is quickly absorbed - Refreshing Aloe Vera and Menthol scent - Provides long-lasting hydration - Suitable for all skin types - Convenient pump bottle for easy application Cons: - Some may find the menthol scent too strong - Large bottle may be difficult to travel with - May not provide enough moisture for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Menthol are popular ingredients in Indian body lotions.	Nielsen
Brand Strength	20	18	Vaseline is a trusted brand with strong market presence.	Euromonitor
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	GfK
Competition	10	5	Facing strong competition from other established brands in the segment.	IRI
Use-case Advantage	5	3	Offers long-lasting moisturization suitable for Indian climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Vaseline Aloe Fresh well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—