Vanalaya Aloe Vera Moisturizing Lotion with shea butter Vitamin E and coconut oil Paraben Free Sulphate free Mineral oil free for Face and Body 300ml

0 reviews
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience intense hydration with our Aloe Vera Moisturizing Lotion, enriched with Shea Butter, Vitamin E, and Coconut Oil.
  • Enjoy a lightweight, non-greasy formula that absorbs quickly, leaving your skin feeling soft and smooth without any residue.
  • This lotion is perfect for all skin types, especially those with dry or dehydrated skin, and is free from harmful chemicals.
  • Use it confidently on both face and body, ensuring deep nourishment without parabens, sulfates, or mineral oils.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Vanalaya Aloe Vera Moisturizing Lotion is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 54
Total / Avg 3.80★ 54
Consensus: 3.80★ from 54 total reviews
Rs.292.00 Rs.450.00
Best price from Amazon.in Amazon.in
Details

Vanalaya Aloe Vera Moisturizing Lotion with shea butter Vitamin E and coconut oil Paraben Free Sulphate free Mineral oil free for Face and Body 300ml


Key Features: - Contains Aloe Vera, Shea Butter, Vitamin E, and Coconut Oil for intense hydration - Paraben free, Sulphate free, and Mineral oil free formula - Suitable for use on both face and body - Lightweight and non-greasy formula
For whom: - Suitable for all skin types, especially those with dry or dehydrated skin - Perfect for those looking for a moisturizing lotion that is free from harmful chemicals
Pros: - Deeply hydrates and nourishes the skin - Leaves skin feeling soft and smooth - Absorbs quickly without leaving a greasy residue - Can be used on both face and body
Cons: - Some may find the scent too strong - May not provide enough moisture for extremely dry skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich blend of aloe vera, shea butter, Vitamin E, and coconut oil aligns with current consumer preferences for hydrating and nourishing ingredients. Nielsen
Brand Strength 20 10 Established brand with positive reputation in skincare sector. Euromonitor
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium natural body lotions in the market. GfK
Competition 10 6 Facing moderate competition from other established natural body lotion brands offering similar ingredients and benefits. IRI
Use-case Advantage 5 5 Versatile lotion suitable for both face and body, catering to consumer demand for multi-purpose skincare products. Kantar
Final Market Score 100 66/100 (3.30/5) Vanalaya Aloe Vera Moisturizing Lotion is well-positioned in the Indian market due to its natural ingredients and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich blend of aloe vera, shea butter, Vitamin E, and coconut oil aligns with current consumer preferences for hydrating and nourishing ingredients.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive reputation in skincare sector.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium natural body lotions in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established natural body lotion brands offering similar ingredients and benefits.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile lotion suitable for both face and body, catering to consumer demand for multi-purpose skincare products.
    Sources: Kantar
Summary
Vanalaya Aloe Vera Moisturizing Lotion is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

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Price Comparison

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Rs.292.00 Rs.450.00

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Best price
Rs.292.00 Rs.450.00