Ustraa Ammunition Cologne Soap with Charcoal Bay Leaf 3 x 125 gm Pack of 3 Clear dirt free skin with Activated Charcoal Soap with Fragrance of Cologne

Ustraa Ammunition Cologne Soap with Charcoal Bay Leaf 3 x 125 gm Pack of 3 Clear dirt free skin with Activated Charcoal Soap with Fragrance of Cologne

The Ustraa Ammunition Cologne Soap is a pack of 3 soaps, each weighing 125 gm, infused with activated charcoal and the refreshing fragrance of cologne. It is designed to effectively cleanse the skin and remove dirt and impurities, leaving it feeling fresh and revitalized.

Key Features:

- Contains activated charcoal which helps in deep cleansing of the skin
- Has a refreshing cologne fragrance that leaves a long-lasting scent
- Comes in a pack of 3, making it convenient for daily use

For whom:

The Ustraa Ammunition Cologne Soap is suitable for men who want a deep cleansing soap with a masculine fragrance. It is ideal for those who lead an active lifestyle and want to keep their skin clean and fresh.

Pros:

- Deep cleanses the skin and removes dirt and impurities
- Leaves a refreshing cologne scent on the skin
- Comes in a pack of 3 for continued use

Cons:

- Some may find the fragrance too strong
- May not be suitable for those with sensitive skin or allergies to fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and bay leaf ingredients align with current consumer preferences for natural and effective skincare solutions.	Euromonitor
Brand Strength	20	15	Ustraa is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other brands offering charcoal-based soap bars in the Indian market.	Nielsen
Use-case Advantage	5	5	Offers a unique combination of cleansing and fragrance, appealing to consumers seeking a multi-functional soap.	GfK
Final Market Score	100	66/100 (3.30/5)	Ustraa Ammunition Cologne Soap with Charcoal Bay Leaf holds a strong position in the Indian solid soap bars segment.

Factor	Rating (out of 5)	Notes
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