URBANMAC Eyeshadow Palette 60 Color Makeup Palette Highlighters Eye Make Up High Pigmented Professional Mattes Shimmery Finish Multicolor

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URBANMAC Eyeshadow Palette 60 Color Makeup Palette Highlighters Eye Make Up High Pigmented Professional Mattes Shimmery Finish Multicolor
Smart Rank ⓘ 76/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Explore your creativity with 60 vibrant shades, offering endless possibilities for both everyday and dramatic eye makeup looks.
  • Enjoy high pigmentation and a mix of matte and shimmery finishes, perfect for achieving a variety of stunning eye effects.
  • Experience a long-lasting formula that ensures your eye makeup stays fresh throughout the day, ideal for any occasion.
  • The built-in mirror allows for convenient touch-ups on the go, making this palette a practical choice for makeup enthusiasts.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive eyeshadow palette with strong brand presence and versatile features.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 2,396
Total / Avg 3.80★ 2,396
Consensus: 3.80★ from 2,396 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Wide variety of colors suitable for different looks.
  • High pigmentation for vibrant application.
  • Includes both matte and shimmery finishes.

⚠️ What to Watch

  • Some shades may have fallout during application.
  • Palette can be bulky and not travel-friendly.
  • Limited longevity without a primer.
Rs.693.00 Rs.899.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup Palette
Colors 60
Finish Matte & Shimmery
Formula Long-lasting
Application Smooth
Blendability Blendable
Mirror Built-in
Pros Wide range of colors, High pigmentation
Cons Some shades may have fallout, Palette may be too large for travel
Details

URBANMAC Eyeshadow Palette 60 Color Makeup Palette Highlighters Eye Make Up High Pigmented Professional Mattes Shimmery Finish Multicolor


This URBANMAC Eyeshadow Palette features 60 vibrant and highly pigmented colors, perfect for creating endless eye makeup looks. The palette includes a mix of matte and shimmery shades, allowing for a variety of different finishes.
Key features include long-lasting formula, smooth application, and blendable colors. The palette also includes a built-in mirror for on-the-go touch ups.
This eyeshadow palette is ideal for makeup enthusiasts who enjoy experimenting with different eye looks. Whether you prefer a natural daytime look or a bold and dramatic evening look, this palette has all the shades you need.
Pros: - Wide range of colors - High pigmentation - Matte and shimmery finishes - Long-lasting formula Cons: - Some shades may have fallout - Palette may be too large for travel

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The palette offers a wide range of colors and finishes, meeting diverse consumer preferences. Femina
Brand Strength 20 18 URBANMAC is a well-known brand in the Indian beauty industry. Vogue
Category Momentum 20 15 Eyeshadow palettes are currently trending in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar high-end eyeshadow palettes in India. Elle
Competition 10 8 Facing strong competition from established and emerging eyeshadow brands in India. Cosmopolitan
Use-case Advantage 5 5 Versatile palette suitable for both professional makeup artists and everyday users. Grazia
Final Market Score 100 76/100 (3.80/5) Highly competitive eyeshadow palette with strong brand presence and versatile features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The palette offers a wide range of colors and finishes, meeting diverse consumer preferences.
    Sources: Femina
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: URBANMAC is a well-known brand in the Indian beauty industry.
    Sources: Vogue
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeshadow palettes are currently trending in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-end eyeshadow palettes in India.
    Sources: Elle
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and emerging eyeshadow brands in India.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile palette suitable for both professional makeup artists and everyday users.
    Sources: Grazia
Summary
Highly competitive eyeshadow palette with strong brand presence and versatile features.

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Price Comparison

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Amazon.in More Detail

Rs.693.00 Rs.899.00

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Rs.693.00 Rs.899.00