Urban Platter Soya Protein Isolate Powder 400g

Urban Platter Soya Protein Isolate Powder is a high-quality plant-based protein powder made from non-GMO soybeans. It is a great alternative for those who follow a vegetarian or vegan diet and are looking to increase their protein intake.

Key Features: - 90% protein content - Easily digestible - Low in fat and carbohydrates - Contains all essential amino acids - Gluten-free

For whom: - Vegetarians - Vegans - Athletes - Fitness enthusiasts - Individuals looking to increase their protein intake

Pros: - High protein content - Easy to mix and versatile - Helps in muscle recovery and growth - Suitable for people with lactose intolerance Cons: - May not be suitable for individuals with soy allergies - Some may find the taste to be too bland

Overall, Urban Platter Soya Protein Isolate Powder is a great option for individuals looking to add more plant-based protein to their diet.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya protein isolate powder is in high demand among fitness enthusiasts for its purity and effectiveness.	Gartner
Brand Strength	20	10	Urban Platter is a recognized brand in the health food segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from both local and international brands offering similar products.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and fitness goals.	Statista
Final Market Score	100	66/100 (3.30/5)	Urban Platter Soya Protein Isolate Powder 400g holds a strong position in the growing Indian market for plant-based protein products.

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