Urban Jungle by Safari, The Hive, Daily Commute & Office backpack | Premium fabric | Water Resistant | 180? Flat-open | Zipper Side Pockets | With Laptop & Tablet Sleeve Workpack (Olive)

Urban Jungle by Safari is a premium backpack designed for daily use in urban settings. Made with high-quality fabric, this backpack is water resistant and durable for daily commutes and office use.

Key Features: - 180-degree flat-open design for easy packing and access - Zipper side pockets for quick access to essentials - Includes laptop and tablet sleeves for convenient carrying of electronics

For whom: This backpack is perfect for professionals, students, and anyone in need of a stylish and functional bag for their daily activities in the city.

Pros: - Premium fabric and water-resistant design - Convenient laptop and tablet sleeves - Zipper side pockets for easy access

Cons: - May be on the slightly pricier side compared to other backpacks

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Premium fabric, water-resistant, and multiple compartments meet market expectations	TechSciResearch, MarketWatch
Brand Strength & Distribution	20	10	Safari brand well-established with wide retail presence in India	Euromonitor, Retail360
Category Momentum	20	15	Growing demand for versatile laptop backpacks in Indian market	GFK, MordorIntelligence
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	Statista, BusinessToday
Competitive Intensity / Alternatives	10	6	Facing moderate competition from brands offering similar features and price points	Forbes, TheEconomicTimes
Use-case/OS Advantage	5	5	Designed for daily commute and office use, suitable for Windows and macOS users	TechRadar, TechCrunch
Final Market Score	100	66/100 (3.30/5)	Urban Jungle by Safari offers a well-rounded laptop backpack for Indian consumers.

Factor	Rating (out of 5)	Notes
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