Unilever Toni Guy Shine Gloss Serum 30Ml

Unilever Toni Guy Shine Gloss Serum 30Ml

Key Features: - Adds instant shine and gloss to hair - Lightweight formula that doesn't weigh hair down - Helps to smooth frizz and flyaways - Can be used on both wet and dry hair
For whom: This product is perfect for those looking to add shine and gloss to their hair without it feeling heavy or greasy. It is suitable for all hair types and textures.
Pros: - Instantly adds shine and gloss - Lightweight formula - Helps to smooth frizz and flyaways - Can be used on wet or dry hair
Cons: - Some users may find the scent to be too strong - May not be suitable for those with very oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Shine Gloss Serum offers unique features like shine enhancement and frizz control, aligning well with consumer needs.	Euromonitor
Brand Strength	20	18	Toni & Guy is a well-known brand in the hair care segment, enhancing consumer trust and loyalty.	Brandwatch
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel
Price Positioning	20	10	The product is competitively priced compared to similar serums in the market, appealing to price-conscious consumers.	GfK
Competition	10	8	While facing competition from other established brands, Toni & Guy's reputation and product quality give it a competitive edge.	Nielsen
Use-case Advantage	5	5	The serum provides long-lasting shine and protection, catering to consumers looking for effective hair styling solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Toni & Guy Shine Gloss Serum 30ml is a strong contender in the Indian hair serums market, offering quality features at a competitive price point.

Factor	Rating (out of 5)	Notes
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