Unibic Digestive Oatmeal - 150g

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious snack with Unibic Oatmeal Digestive, made with real oats for a hearty and wholesome treat.
  • Packed with dietary fiber, these biscuits support better digestion while satisfying your snack cravings.
  • No artificial colors or flavors are added, ensuring a delicious and healthy snacking experience for everyone.
  • Conveniently sized at 150 grams, they're perfect for on-the-go snacking, suitable for both children and adults.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Unibic Oatmeal Digestive offers a healthy snacking option but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 4,506
Total / Avg 4.10★ 4,506
Consensus: 4.10★ from 4,506 total reviews
Rs.45.00 Rs.50.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Weight 150 Gram
Ingredients Real oats, dietary fiber
Artificial Colors No
Artificial Flavors No
Pros High in fiber, convenient pack size, delicious taste
Cons Not suitable for gluten allergies, crunchy texture
Details
About Product: Unibic Oatmeal Digestive is a healthy and delicious snack option that combines the goodness of oats with the crunchiness of a digestive biscuit.

Key Features: - Made with real oats for a hearty and wholesome snack - Contains dietary fiber for better digestion - No artificial colors or flavors added - Comes in a convenient pack size of 150 grams

For whom: Unibic Oatmeal Digestive is suitable for anyone looking for a nutritious snack option that is also tasty and satisfying. It can be enjoyed by children and adults alike.

Pros: - High in fiber for better digestion - Made with real oats for a healthy snack option - Convenient pack size for on-the-go snacking - Delicious and satisfying taste

Cons: - May not be suitable for individuals with gluten allergies - Some may find the texture too crunchy

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Oatmeal biscuits align well with health-conscious consumer preferences. Euromonitor, Market Research
Brand Strength 20 14 Unibic is recognized for quality and innovation in the snack segment. Nielsen, Brand Equity
Category Momentum 20 15 Breakfast cereals are increasingly popular in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than local brands. Retail Insight, Statista
Competition 10 5 Faces strong competition from established local and international brands. Market Watch, Nielsen
Use-case Advantage 5 4 Ideal for snacking but limited in breakfast-specific use cases. Consumer Reports, Market Research
Final Market Score 100 66/100 (3.30/5) Unibic Oatmeal Digestive offers a healthy snacking option but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Oatmeal biscuits align well with health-conscious consumer preferences.
    Sources: Euromonitor, Market Research
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Unibic is recognized for quality and innovation in the snack segment.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than local brands.
    Sources: Retail Insight, Statista
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces strong competition from established local and international brands.
    Sources: Market Watch, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for snacking but limited in breakfast-specific use cases.
    Sources: Consumer Reports, Market Research
Summary
Unibic Oatmeal Digestive offers a healthy snacking option but faces stiff competition.

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Price Comparison

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Rs.45.00 Rs.50.00

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Unibic Oatmeal Digestive, 150 Gram - Oat Meal

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