TRue FRoG Shampoo for Curly Wavy Dry and Frizzy Hair Cleansing Moisturising and Adds Shine to Hair Sulphate and Paraben Free 250 ml

TRue FRoG Shampoo for Curly Wavy Dry and Frizzy Hair Cleansing Moisturising and Adds Shine to Hair Sulphate and Paraben Free 250 ml

True Frog Shampoo is specifically designed for those with curly, wavy, dry, and frizzy hair. It is formulated to cleanse, moisturize, and add shine to your hair, leaving it looking healthy and vibrant.

Key features of True Frog Shampoo include being sulphate and paraben-free, making it a gentle option for those with sensitive or damaged hair. The 250 ml size is convenient for everyday use and can easily be incorporated into your hair care routine.

This shampoo is perfect for anyone looking to tame frizz, boost hydration, and enhance the natural beauty of their curly or wavy hair. Whether you have natural curls or struggle with dryness and frizz, True Frog Shampoo can help you achieve the smooth, shiny hair you desire.

Pros of True Frog Shampoo include its ability to effectively cleanse the hair without stripping it of essential oils, its moisturizing properties that leave hair feeling soft and smooth, and the added shine that enhances the overall look of your hair.

Cons of True Frog Shampoo may include the need for a conditioner for more intense hydration, the potential for needing to use a larger amount of product for thick or long hair, and possible differences in results based on individual hair types and needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for curly, wavy, dry, and frizzy hair needs.	Beauty Insider
Brand Strength	20	18	Established brand with positive reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulfate-free shampoos.	Retail Today
Competition	10	8	Facing competition from established and emerging sulfate-free hair care brands.	Cosmetics Business
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, offering convenience.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo catering to diverse hair needs in a competitive market.

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