TRue FRoG Shampoo for Curls and Everyday Hair Conditioner for Curly Dry and Frizzy Hair Sulphate and Paraben Free CG Friendly Combo Pack of 2 500 Ml

TRue FRoG Shampoo for Curls and Everyday Hair Conditioner for Curly Dry and Frizzy Hair Sulphate and Paraben Free CG Friendly Combo Pack of 2 500 Ml

TRue FRoG Shampoo and Everyday Hair Conditioner Combo Pack is specifically designed for individuals with curly, dry, and frizzy hair. The products are free from sulphates and parabens, making them suitable for those with sensitive scalps or those looking for more natural hair care options.

Key Features:
- Shampoo and conditioner combo pack
- Formulated for curly, dry, and frizzy hair
- Sulphate and paraben-free
- CG friendly
- Comes in 500 ml bottles
For whom:
This product is ideal for individuals with curly hair who struggle with frizz and dryness. It is also suitable for those looking for gentle and natural hair care products without harsh chemicals.

Pros:
- Helps to hydrate and nourish curls
- Gentle on the scalp
- Free from sulphates and parabens
- Suitable for curly hair types

Cons:
- May not be as effective for individuals with straight or wavy hair
- Some users may find the product to be on the pricier side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for curly, dry, and frizzy hair with CG-friendly formula.	Vogue India, Elle India
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for sulfate and paraben-free shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar sulfate and paraben-free combos.	Retail360, Beauty Retail India
Competition	10	5	Facing competition from other sulfate and paraben-free curly hair care combos.	Beauty Monitor, Haircare Today
Use-case Advantage	5	3	Addresses specific needs of curly hair for daily care and conditioning.	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate and paraben-free combo for curly hair in growing Indian market.

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