Trigaine Neutral pH Shampoo 2x100ml Optimizes Color Treated Heat Treated Thin Hair with Natural Proteins Vitamins Bionutrients Dermatologist Recommended Shampoo for Hair Fall Pack 2

Trigaine Neutral pH Shampoo 2x100ml Optimizes Color Treated Heat Treated Thin Hair with Natural Proteins Vitamins Bionutrients Dermatologist Recommended Shampoo for Hair Fall Pack 2

Trigaine Neutral pH Shampoo is specially formulated to optimize color-treated and heat-treated thin hair. It contains natural proteins, vitamins, and bionutrients to nourish and strengthen the hair from root to tip. This shampoo is recommended by dermatologists for its effectiveness in reducing hair fall and promoting healthy hair growth.
Key Features: - Suitable for color-treated and heat-treated thin hair - Contains natural proteins, vitamins, and bionutrients - Dermatologist recommended - Helps reduce hair fall and promote healthy hair growth - Neutral pH formula
For Whom: Trigaine Neutral pH Shampoo is ideal for individuals with color-treated or heat-treated thin hair who are looking to improve the health and appearance of their hair. It is suitable for both men and women.
Pros: - Nourishes and strengthens the hair - Reduces hair fall - Promotes healthy hair growth - Dermatologist recommended - Suitable for color-treated and heat-treated thin hair
Cons: - May not be suitable for those with oily hair types - Slightly higher price point than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neutral pH, natural proteins, and vitamins align with current market trends.	Euromonitor
Brand Strength	20	18	Trigaine is a well-known brand recommended by dermatologists.	Brandwatch
Category Momentum	20	15	Growing demand for color-treated hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the market.	GfK
Competition	10	8	Facing competition from similar products with established market presence.	Kantar
Use-case Advantage	5	5	Addresses hair fall issues common in Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Trigaine Neutral pH Shampoo is well-positioned in the Indian market for color-treated and thin hair.

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