TRESemme Silk Press Finisher Serum 38ml Hair Serum Sleeker Shinier Hair Serum Frizz control hair serum

TRESemme Silk Press Finisher Serum 38ml Hair Serum Sleeker Shinier Hair Serum Frizz control hair serum

Key Features: - Contains silk proteins and argan oil for a sleek and shiny finish - Controls frizz and static in hair - Lightweight formula that doesn't weigh hair down

For whom: - Recommended for individuals with frizzy or unruly hair - Suitable for all hair types - Ideal for those looking to achieve a smooth and polished look

Pros: - Leaves hair feeling silky and smooth - Helps to tame frizz and add shine - Convenient travel-size bottle for on-the-go touch-ups

Cons: - May be too lightweight for very dry or damaged hair - Some users may find the scent too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features for sleek and shiny hair.	Vogue
Brand Strength	20	15	Strong brand reputation in the hair care segment.	Brand Equity
Category Momentum	20	10	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums.	Retail Today
Competition	10	8	Facing strong competition from other popular hair serum brands.	India Today
Use-case Advantage	5	3	Effective frizz control for Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively positioned hair serum with strong brand strength.

Factor	Rating (out of 5)	Notes
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