TRESemme Keratin Smooth Shampoo 6ml Sachet Pack of 64

TRESemme Keratin Smooth Shampoo 6ml Sachet Pack of 64

About the Product: TRESemme Keratin Smooth Shampoo is a salon-quality shampoo designed to give you smooth, frizz-free hair. The formula is infused with keratin and helps to control frizz and flyaways, leaving your hair feeling silky and manageable.

Key Features: The key feature of this shampoo is its keratin-infused formula, which helps to smooth the hair cuticle and reduce frizz. It also contains a blend of oils to nourish and strengthen the hair, leaving it looking healthy and shiny.

For Whom: This shampoo is suitable for anyone looking to achieve smooth, frizz-free hair. It is especially beneficial for those with dry, damaged, or frizzy hair, as the keratin formula helps to improve the overall condition of the hair.

Pros: The TRESemme Keratin Smooth Shampoo is affordable, convenient, and effective at taming frizz and restoring smoothness to the hair. It also has a pleasant scent and lathers well, making it easy to use in the shower.

Cons: Some users may find that the formula is a bit heavy for their hair type, especially if they have fine or thin hair. Additionally, the sachet packaging may not be as convenient for everyday use as a bottle of shampoo.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The keratin and smooth formula of the shampoo aligns well with the current trend of hair strengthening and frizz control products.	Vogue India, Elle India
Brand Strength	20	18	TRESemme is a well-established brand in the Indian market known for quality hair care products.	Brand Equity, Business Standard
Category Momentum	20	15	Shampoos in India are a high-growth category with increasing demand for premium products.	Mintel, Euromonitor
Price Positioning	20	10	The pack of 64 sachets offers good value for money compared to similar products in the market.	Retail360, The Economic Times
Competition	10	8	Facing competition from other established brands offering similar keratin-based shampoos in various pack sizes.	India Retailing, Beauty Launchpad
Use-case Advantage	5	5	Convenient sachet packaging makes it ideal for travel and single-use purposes.	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	TRESemme Keratin Smooth Shampoo sachet pack offers strong brand value and competitive pricing in the growing Indian shampoo market.

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