TRESemme Keratin Smooth Shampoo 1 L Conditioner 335 ml With Keratin Argan Oil for Straight Shiny Hair Nourishes Dry Hair Controls Frizz For Men Women

TRESemme Keratin Smooth Shampoo 1 L Conditioner 335 ml With Keratin Argan Oil for Straight Shiny Hair Nourishes Dry Hair Controls Frizz For Men Women

Key Features: - Infused with keratin and argan oil for straight, shiny hair - Nourishes dry hair and controls frizz - Comes in a convenient set with a 1 L shampoo and 335 ml conditioner

For whom: - Suitable for both men and women - Ideal for those with dry, frizzy hair looking to achieve smooth, shiny results

Pros: - The keratin and argan oil ingredients effectively nourish and smooth hair - The 1 L shampoo and 335 ml conditioner provide a long-lasting supply - Controls frizz and leaves hair straight and shiny

Cons: - May not be suitable for those with super oily hair - Some may find the packaging to be too bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan Oil are popular ingredients for hair care in India	Vogue
Brand Strength	20	15	TRESemme is a well-established brand with high brand recall in India	Brand Equity
Category Momentum	20	10	Strong growth in demand for premium shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India	Retail360
Competition	10	9	Facing strong competition from other established premium shampoo brands in India	Business Today
Use-case Advantage	5	2	Addresses common hair issues like dryness and frizz for both men and women	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo with strong brand and ingredient appeal in a competitive Indian market

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