Tresemme Hair Fall Defence Shampoo For Strong Hair With Keratin Protein Prevents Hair Fall due to Breakage 185 ml

Tresemme Hair Fall Defence Shampoo For Strong Hair With Keratin Protein Prevents Hair Fall due to Breakage 185 ml

Tresemme Hair Fall Defence Shampoo is a powerful formula designed to strengthen hair and prevent breakage, leading to reduced hair fall. Infused with keratin protein, this shampoo nourishes and fortifies each strand, promoting overall hair health.

Key Features: - Contains keratin protein to strengthen and protect hair - Prevents hair fall due to breakage - Nourishes and revitalizes hair for a healthy, strong look - Suitable for all hair types

For whom: This shampoo is ideal for individuals with weak, damaged, or brittle hair who are looking to reduce hair fall and improve the overall health and strength of their hair.

Pros: - Helps reduce hair fall and breakage - Nourishes and strengthens hair - Suitable for all hair types

Cons: - May not be suitable for individuals with certain allergies or sensitivities - Some users may find the formula to be too heavy for their hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin protein and hair fall prevention focus align well with Indian consumer needs	Euromonitor
Brand Strength	20	18	Tresemme's strong brand recognition and trust in the Indian market	Brandwatch
Category Momentum	20	15	Growing demand for hair fall prevention products in Indian market	Mintel
Price Positioning	20	10	Competitively priced within the premium shampoo segment in India	AC Nielsen
Competition	10	0	Intense competition in the Indian shampoo market may impact market share	Kantar
Use-case Advantage	5	3	Effective solution for hair fall due to breakage, a common concern in India	GfK
Final Market Score	100	66/100 (3.30/5)	Tresemme Hair Fall Defence Shampoo is well-positioned in the Indian market due to its brand strength, relevant features, and competitive pricing.

Factor	Rating (out of 5)	Notes
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