Overview
Market-Based Score (India)
66/100
(3.30/5)
Strong
A solid choice in the competitive 4K TV market, but faces strong local brand competition.
Factor Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 18 | The TV offers competitive features like QLED and smart capabilities, appealing to tech-savvy consumers. | notebookcheck, TechRadar |
| Brand Strength | 20 | 14 | Toshiba has a solid reputation in electronics, though less dominant in TVs compared to others. | Canalys, Counterpoint |
| Category Momentum | 20 | 15 | The demand for 4K TVs is growing rapidly in India, driven by content availability. | IDC, Gartner |
| Price Positioning | 20 | 10 | Pricing is competitive but slightly higher than some local brands offering similar specs. | Flipkart, Amazon |
| Competition | 10 | 5 | Strong competition from brands like Samsung and LG makes market penetration challenging. | IDC, Counterpoint |
| Use-case Advantage | 5 | 4 | Ideal for home entertainment, but limited by brand loyalty towards local alternatives. | ConsumerReports, CNET |
| Total | 100 | 66 | ||
Product Checklist (AI)
Product Checklist (100 Points)
TOSHIBA 139 cm (55 inches) M450RP Series 4K Ultra HD Smart QLED TV 55M450RP (Black) • Updated: 2025-10-14 00:55:39
-
8.3PanelHighGood QLED panel with decent brightness and contrast.
-
6AudioGoodAverage sound quality, lacks depth.
-
6.7SmartHighSmooth interface, good app support.
-
7GamingHighNo HDMI 2.1, limited gaming features.
-
8BuildHighSturdy build, minimal bezels.
-
8ValueHighCompetitive pricing for features offered.
Final Score & Verdict
Score 76 / 100
• Decent
Good value for casual viewers, lacks in audio and gaming features.
