TOOLETRIES Back Scrubber Hook Silicone Long Handle Blood Circulation Bath Shower Back Body Brush Back Scrubber Body Exfoliator Removable Reusable Hook Charcoal

TOOLETRIES Back Scrubber Hook Silicone Long Handle Blood Circulation Bath Shower Back Body Brush Back Scrubber Body Exfoliator Removable Reusable Hook Charcoal

The TOOLETRIES Back Scrubber is a convenient and effective tool for improving blood circulation and exfoliating the skin on your back. The long handle design allows you to easily reach all areas of your back for a thorough cleaning experience.

Key Features: - Made of high-quality silicone for durability - Removable and reusable hook for hanging storage - Charcoal-infused bristles for extra exfoliation

This back scrubber is perfect for anyone looking to improve their shower routine and maintain smooth, healthy skin. Whether you have trouble reaching your back or simply want a more thorough clean, this product is designed to meet your needs.

Pros: - Long handle for easy reach - Charcoal-infused bristles for added exfoliation - Removable hook allows for convenient storage Cons: - Some users may find the bristles to be too soft for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle, silicone material, and exfoliating feature meet consumer preferences.	GfK
Brand Strength	20	10	Tooletries is a recognized brand in the bath accessories segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar bath brushes in the market.	Statista
Competition	10	6	Facing moderate competition from other bath brush brands.	GfK
Use-case Advantage	5	5	Offers effective back scrubbing for improved blood circulation.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	TOOLETRIES Back Scrubber shows strong potential in the Indian bath brushes market.

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