ThriveCo Smoothing Body Lotion for Dry Rough Bumpy skin With AHA Mahua Oil Urea Moisturizes Hydrates Treats Keratosis Pilaris Strawberry Skin in Men Women 150 ml

ThriveCo Smoothing Body Lotion for Dry Rough Bumpy skin With AHA Mahua Oil Urea Moisturizes Hydrates Treats Keratosis Pilaris Strawberry Skin in Men Women 150 ml

ThriveCo Smoothing Body Lotion is a specially formulated lotion designed to target dry, rough, and bumpy skin. Infused with AHA, Mahua Oil, and Urea, this lotion provides deep moisturization and hydration to the skin, while also treating conditions like Keratosis Pilaris and "Strawberry Skin".

Key Features: - Infused with AHA for gentle exfoliation - Contains Mahua Oil and Urea for deep moisturization - Treats Keratosis Pilaris and "Strawberry Skin" - Ideal for both men and women - Comes in a convenient 150 ml size

For whom: This body lotion is perfect for those struggling with dry, rough, and bumpy skin conditions like Keratosis Pilaris. It is suitable for both men and women looking to achieve smoother, more hydrated skin.

Pros: - Deeply moisturizes and hydrates the skin - Helps treat conditions like Keratosis Pilaris - Can be used by both men and women - Convenient size for on-the-go use Cons: - May not be suitable for individuals with sensitive skin - Results may vary for different skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation targeting specific skin concerns like keratosis pilaris.	Gartner, Nielsen
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for specialized body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	IRI, Forbes
Competition	10	8	Facing moderate competition from established and emerging body lotion brands in India.	MarketLine, Statista
Use-case Advantage	5	5	Addresses common skin issues faced by both men and women in India.	Statista
Final Market Score	100	76/100 (3.80/5)	ThriveCo Smoothing Body Lotion is well-positioned in the Indian market with strong brand reputation and unique formulation.

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