The Plant Fix Plix Neem Anti Dandruff Advanced Shampoo Piractone Olamine Pentavitin Paraben Sulphate Free For Men Women 200ml

The Plant Fix Plix Neem Anti Dandruff Advanced Shampoo Piractone Olamine Pentavitin Paraben Sulphate Free For Men Women 200ml

- The Plant Fix Plix Neem Anti Dandruff Advanced Shampoo is a specially formulated shampoo that contains Piractone Olamine and Pentavitin to effectively combat dandruff. It is free from parabens and sulphates, making it safe for use on all hair types.

- Key Features of this shampoo include its neem extract which is known for its antibacterial properties, helping to address the root cause of dandruff. Piractone Olamine helps to reduce dandruff flakes and itching, while Pentavitin ensures long-lasting hydration of the scalp.

- This shampoo is suitable for both men and women who are dealing with dandruff issues. It is gentle enough for daily use and helps to keep the scalp healthy and moisturized.

- Pros of this shampoo include its effective formula that targets dandruff at its source, as well as its natural neem extract which helps to soothe the scalp. Additionally, the absence of parabens and sulphates makes it a safe choice for those with sensitive skin.

- Cons of this shampoo may include its relatively small size of 200ml, which may not last as long as larger bottles. Some users may also find the neem scent to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients like Piractone Olamine and Pentavitin	Vogue, Elle
Brand Strength	20	10	Established brand with loyal customer base in India	Brand Equity, Business Standard
Category Momentum	20	15	Strong growth in anti-dandruff shampoo segment in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium anti-dandruff shampoos in India	Retail Today, The Economic Times
Competition	10	6	Facing competition from established brands like Head & Shoulders and TRESemmé in Indian market	Brand Equity, Business Standard
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience	Vogue, GQ India
Final Market Score	100	66/100 (3.30/5)	Innovative anti-dandruff shampoo with competitive pricing and broad appeal in growing Indian market.

Factor	Rating (out of 5)	Notes
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