The Derma Co 1 Salicylic Acid Daily Exfoliating Body Serum Lotion For Rough Bumpy Skin 250 ml

The Derma Co 1 Salicylic Acid Daily Exfoliating Body Serum Lotion For Rough Bumpy Skin 250 ml

About Product:

The Derma Co 1 Salicylic Acid Daily Exfoliating Body Serum Lotion is specially formulated to target rough and bumpy skin. It contains 1% salicylic acid, a powerful exfoliant that helps unclog pores, reduce inflammation, and improve skin texture. This lightweight lotion is designed to be used daily for smoother and healthier-looking skin.

Key Features:

- Contains 1% salicylic acid
- Exfoliates dead skin cells
- Helps reduce inflammation
- Improves skin texture
- Lightweight and non-greasy formula

For whom:

This body serum lotion is suitable for those with rough, bumpy skin looking to improve texture and minimize pores. It is ideal for those dealing with issues like keratosis pilaris, acne, or uneven skin tone.

Pros:

- Effective exfoliating properties
- Helps reduce acne and inflammation
- Lightweight and easy to apply
- Improves skin texture over time

Cons:

- May cause dryness or irritation for some individuals
- Requires consistent use for best results
- Not recommended for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and exfoliating properties meet consumer needs.	Euromonitor
Brand Strength	20	15	Strong brand reputation in skincare segment.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	6	Facing moderate competition from established brands.	Nielsen
Use-case Advantage	5	5	Addresses rough and bumpy skin issues effectively.	GFK
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and effective formulation for skin issues.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—