The Derma Co 1 Kojic Acid Daily Glow Body Serum Lotion For Skin Radiance Reduces Dark Spots Pigmentation Blemishes 250 ml

The Derma Co 1 Kojic Acid Daily Glow Body Serum Lotion For Skin Radiance Reduces Dark Spots Pigmentation Blemishes 250 ml

About Product: The Derma Co 1 Kojic Acid Daily Glow Body Serum Lotion is a skincare product specifically designed to reduce dark spots, pigmentation, and blemishes on the skin. It contains Kojic Acid, which is known for its skin brightening properties, helping to achieve a radiant glow.

Key Features: - Contains Kojic Acid for skin brightening - Helps reduce dark spots, pigmentation, and blemishes - Lightweight and non-greasy formula - Suitable for daily use - Comes in a convenient 250 ml size

For whom: This body serum lotion is suitable for individuals looking to improve the radiance of their skin and target specific skin concerns such as dark spots, pigmentation, and blemishes. It is ideal for all skin types and can be used daily as part of a skincare routine.

Pros: - Effective in reducing dark spots and pigmentation - Lightweight formula absorbs quickly into the skin - Helps improve overall skin radiance - Suitable for all skin types

Cons: - May take some time to see noticeable results - Individuals with sensitive skin may experience mild irritation - Larger size may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective combination of Kojic Acid and skin radiance benefits.	Vogue India
Brand Strength	20	18	Strong brand reputation in skincare segment in India.	Brand Equity
Category Momentum	20	15	Growing demand for skin radiance products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Beauty Bulletin
Competition	10	8	Facing competition from established and emerging skincare brands in India.	Femina
Use-case Advantage	5	5	Addresses common skin issues like dark spots and blemishes effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively positioned body lotion with strong brand and effective skin benefits.

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