The Derma Co 1 Kojic Acid Daily Brightening Body Wash With Alpha Arbutin Reduces Dark Spots Pigmentation Blemishes Up to 24 Hour Hydration Cleanses Brightens Skin For All Skin Types 250 ml

The Derma Co 1 Kojic Acid Daily Brightening Body Wash With Alpha Arbutin Reduces Dark Spots Pigmentation Blemishes Up to 24 Hour Hydration Cleanses Brightens Skin For All Skin Types 250 ml

The Derma Co's Kojic Acid Daily Brightening Body Wash is a powerful yet gentle body wash that targets dark spots, pigmentation, and blemishes. Formulated with Kojic Acid and Alpha Arbutin, it helps reduce hyperpigmentation and brighten the skin. It also provides up to 24-hour hydration, leaving your skin feeling nourished and refreshed.

Key Features: - Contains Kojic Acid and Alpha Arbutin for brightening and reducing dark spots - Suitable for all skin types - Provides up to 24-hour hydration - Helps cleanse and brighten the skin

For whom: This body wash is suitable for individuals looking to target dark spots, pigmentation, and blemishes on their body. It is suitable for all skin types and can be used daily for best results.

Pros: - Effective in reducing dark spots and pigmentation - Provides long-lasting hydration - Gentle on the skin - Suitable for all skin types

Cons: - May not show immediate results and require consistent use - Some individuals may be sensitive to Kojic Acid or Alpha Arbutin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Kojic Acid and Alpha Arbutin for effective skin brightening.	CosmeticsDesignAsia
Brand Strength	20	18	Strong brand reputation in skincare segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging brands in the Indian body wash gel market.	Nielsen
Use-case Advantage	5	5	Addresses common skin issues like dark spots and blemishes effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative formulation positioned well in growing premium body wash gel segment in India.

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