The Body Shop White Musk Body Lotion 250 ML

The Body Shop White Musk Body Lotion 250 ML

br /> The Body Shop White Musk Body Lotion is a luxurious and hydrating body lotion infused with the iconic White Musk fragrance. Enriched with Community Trade shea butter, this lotion leaves the skin feeling soft, smooth, and delicately scented.

Key Features:
- Contains the classic White Musk fragrance
- Enriched with nourishing shea butter
- Leaves the skin feeling hydrated and soft
- Cruelty-free and vegan

For whom:
This body lotion is suitable for anyone looking for a lightweight and moisturizing lotion with a timeless fragrance. The White Musk scent is perfect for those who enjoy a clean and musky aroma that lingers on the skin.

Pros:
- Luxurious and hydrating formula
- Iconic White Musk fragrance
- Leaves skin feeling soft and smooth
- Cruelty-free and vegan

Cons:
- Some may find the scent to be too strong
- May not be suitable for those with sensitive skin
- The bottle size is smaller compared to other body lotions on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The White Musk variant and 250ml size cater well to Indian consumer preferences.	Euromonitor
Brand Strength	20	18	The Body Shop is a well-established and trusted brand in India.	Brand Finance
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar offerings in the market.	Retail Gazette
Competition	10	5	Facing strong competition from both international and local brands in the body lotion segment.	Canalys
Use-case Advantage	5	3	Offers long-lasting fragrance and moisturization, appealing to Indian consumers.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a competitive body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—