The Body Shop Tea Tree In Control Hydrator Oil 50g

The Body Shop Tea Tree In Control Hydrator Oil 50g

This hydrating oil is specifically designed for people with oily or blemish-prone skin, as it helps to control shine and reduce the appearance of imperfections. Enriched with tea tree oil, it also helps to soothe and clarify the skin.

Key Features:
- Lightweight hydrating oil
- Helps control shine
- Reduces the appearance of blemishes
- Contains tea tree oil for soothing and clarifying the skin

For those with oily or blemish-prone skin looking for a lightweight hydrating oil that can help control shine and reduce the appearance of imperfections, this product is ideal.

Pros:
- Helps control shine
- Reduces appearance of blemishes
- Soothes and clarifies the skin

Cons:
- May not be suitable for dry skin types
- Some may find the scent of tea tree oil too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil known for its acne-fighting properties, aligns with Indian consumers' preference for skincare products with natural ingredients.	Vogue
Brand Strength	20	18	The Body Shop is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing competition from other established skincare brands offering similar tea tree oil-based products in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses the specific skincare needs of individuals with oily or acne-prone skin in India.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the growing Indian natural skincare market.

Factor	Rating (out of 5)	Notes
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