The Body Shop Strawberry Shower Scrub 200 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and aligned features, poised for success in the Indian body scrub market.
Rs.1,075.00 Rs.1,195.00
Best price from Amazon.in Amazon.in

Details

The Body Shop Strawberry Shower Scrub 200 ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Strawberry fragrance and exfoliating properties align with Indian consumer preferences. Euromonitor
Brand Strength 20 18 Strong brand recognition and loyalty in India. Brandwatch
Category Momentum 20 15 Growing demand for body scrubs in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 9 Facing moderate competition from local and international body scrub brands. GfK
Use-case Advantage 5 4 Offers both cleansing and exfoliating benefits in one product. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and aligned features, poised for success in the Indian body scrub market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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The Body Shop Strawberry Shower Scrub 200 ml

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Best price
Rs.1,075.00 Rs.1,195.00