The Body Shop Shea Nourishing Body Lotion 200 ML For Very Dry Skin 72 Hr Skin Softening Moisture Vegan

The Body Shop Shea Nourishing Body Lotion 200 ML For Very Dry Skin 72 Hr Skin Softening Moisture Vegan

Key Features: - Contains shea butter to deeply nourish and moisturize very dry skin - Provides up to 72 hours of skin softening moisture - Vegan formula - Absorbs quickly without leaving a greasy residue

For whom: Ideal for individuals with very dry skin in need of intense hydration and nourishment.

Pros: - Rich, creamy texture that hydrates skin without feeling heavy - Long-lasting moisture that keeps skin soft and smooth for days - Cruelty-free and vegan formula - Shea butter helps improve skin elasticity and texture

Cons: - Some may find the scent to be too strong - May not be suitable for those with allergies to shea butter

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and 72-hr moisture claim align with Indian consumers' needs.	Euromonitor
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Retail360
Competition	10	8	Facing competition from other premium body lotion brands in India.	MarketWatch
Use-case Advantage	5	5	Addresses the specific needs of very dry skin in Indian climate.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this lotion well in the growing premium body lotion segment in India.

Factor	Rating (out of 5)	Notes
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