The Body Shop Shea Intense Repair Shampoo 400 ML For Dry To Very Dry Hair Prone To Breakage Vegan

The Body Shop Shea Intense Repair Shampoo 400 ML For Dry To Very Dry Hair Prone To Breakage Vegan

This shampoo from The Body Shop is specifically designed for dry to very dry hair prone to breakage. Enriched with shea butter, it helps to intensely nourish and repair damaged hair, leaving it feeling soft and manageable. As with all their products, this shampoo is vegan-friendly and cruelty-free.

Key Features: - Formulated for dry to very dry hair prone to breakage - Enriched with shea butter for intense nourishment - Helps repair damaged hair - Leaves hair feeling soft and manageable - Vegan and cruelty-free

For whom: This shampoo is ideal for those with dry to very dry hair that is prone to breakage. Whether your hair is naturally dry or has been damaged from heat styling or chemical treatments, this shampoo can help restore its health and vitality.

Pros: - Intensely nourishing formula - Helps repair and strengthen damaged hair - Leaves hair feeling soft and manageable - Vegan and cruelty-free

Cons: - Some users with oily hair may find it too heavy - The scent may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for dry to very dry hair prone to breakage, meeting specific needs.	IndiaRetailing
Brand Strength	20	18	The Body Shop is a well-established brand known for quality and ethics.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products.	Euromonitor
Competition	10	8	Facing competition from other premium hair care brands with similar offerings.	BusinessToday
Use-case Advantage	5	5	Addresses a common hair concern in the Indian market, enhancing value.	Retail4Growth
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for the Indian market.

Factor	Rating (out of 5)	Notes
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