The Body Shop Arber Hair and Body Wash 200ml

The Body Shop Arber Hair and Body Wash 200ml

The Body Shop Arber Hair and Body Wash is a versatile product that can be used to cleanse both the hair and body. With a refreshing and invigorating scent, this wash is perfect for those looking to simplify their shower routine.

Key Features: - 2-in-1 formula for convenience - Enriched with community trade organic alcohol - Vegan and cruelty-free - Dermatologically tested

For whom: This product is suitable for anyone looking for a multi-tasking body wash that leaves skin and hair feeling clean and refreshed. The refreshing Arber scent is appealing to a wide range of preferences.

Pros: - Convenient 2-in-1 formula saves time and space in shower - Leaves skin and hair feeling clean and refreshed - Enriched with community trade organic alcohol for added benefits

Cons: - Some may find the scent to be too strong for their liking - Those with sensitive skin may want to patch test before using on a larger area

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Arber Hair and Body Wash offers a unique blend of ingredients suitable for Indian consumers.	Vogue
Brand Strength	20	18	The Body Shop is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both international and local brands offering similar products.	Business Today
Use-case Advantage	5	5	Versatile product suitable for daily use for both hair and body.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position Arber Hair and Body Wash well in the growing Indian body wash gels market.

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