The Ayurveda Rituals Natural Hair Colour Black For Women Men 100 Natural Ammonia PPD Free Herbal Organic Hair Colour Plant Based Nature Henna Powder No Harmful Chemicals 9 Organic Ayurvedic Extracts Black Pack of 1 100gm

The Ayurveda Rituals Natural Hair Colour Black For Women Men 100 Natural Ammonia PPD Free Herbal Organic Hair Colour Plant Based Nature Henna Powder No Harmful Chemicals 9 Organic Ayurvedic Extracts Black Pack of 1 100gm

About the product: The Ayurveda Rituals Natural Hair Colour in Black is made with 100% natural ingredients, including henna powder and organic Ayurvedic extracts. It is free from harmful chemicals like ammonia and PPD, making it a safe choice for coloring your hair.

Key Features: - Plant-based and organic ingredients - Ammonia and PPD free - Contains 9 organic Ayurvedic extracts - Provides a natural black color to hair - Comes in a pack of 1, 100gm

For whom: This natural hair color is suitable for both women and men who are looking for a safe and effective way to color their hair without exposing it to harsh chemicals.

Pros: - Made with natural ingredients - Safe for sensitive skin and scalp - Easy to use at home - Provides long-lasting color - Does not damage hair

Cons: - May require multiple applications for desired color intensity - Color may fade faster than chemical-based hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of organic Ayurvedic extracts and is free from harmful chemicals.	GfK
Brand Strength	20	18	Established brand with a reputation for organic and herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color products in the market.	Euromonitor
Competition	10	8	Facing competition from other established natural hair color brands in India.	Kantar
Use-case Advantage	5	5	Addresses the need for a natural and safe hair coloring solution in the market.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with a well-fitted product in a growing market segment.

Factor	Rating (out of 5)	Notes
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