Tetley Lemon Refreshing Tea - 50 Tea Bags

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Tetley Lemon Refreshing Tea - 50 Tea Bags
Smart Rank ⓘ 82/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing blend of high-quality black tea infused with natural lemon flavor, perfect for a zesty twist on your favorite beverage.
  • Conveniently packaged with 50 tea bags, this tea allows for easy brewing, whether you're at home or on the go.
  • Versatile enough to be enjoyed hot or cold, this Tetley tea is ideal for any time of day, providing an uplifting experience.
  • Perfect for black tea lovers seeking a citrusy twist, this lemon-flavored tea offers a bold and invigorating drink to start your day.

Market-Based Score (India)

81/100 (4.05/5)
Good value
Tetley Lemon Flavoured Refreshing Tea is well-positioned in the competitive Indian tea market, offering a unique blend with strong brand trust.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,466
Total / Avg 4.20★ 1,466
Consensus: 4.20★ from 1,466 total reviews
Rs.299.00 Rs.299.00
Best price from Amazon.in Amazon.in
Details
This Tetley Lemon Flavoured Refreshing Tea is a delicious blend of black tea with a hint of zesty lemon flavor. It is a refreshing and invigorating drink that can be enjoyed hot or cold.

Key Features:
- Infused with natural lemon flavor
- Made from high-quality black tea leaves
- Each box contains 50 tea bags, providing a convenient and easy way to brew a cup of tea
- Contains 100 grams of tea in total

For whom:
This tea is perfect for those who enjoy the bold and robust flavor of black tea with a citrusy twist. It is a great choice for anyone looking for a refreshing and uplifting beverage to start their day.

Pros:
- The natural lemon flavor adds a refreshing and tangy twist to the traditional black tea
- Convenient packaging makes it easy to brew a cup of tea anytime, anywhere
- Can be enjoyed hot or cold, making it a versatile beverage option

Cons:
- Some may find the lemon flavor to be too strong or overpowering
- The tea bags may not be individually wrapped, which can affect freshness over time

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Lemon flavor and refreshing properties align well with Indian consumer preferences for unique tea blends. The Economic Times, Hindustan Times
Brand Strength 20 18 Tetley is a well-established brand with strong consumer trust in India. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for health-focused products in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced within the premium tea segment in India, offering value for money. Business Today, Financial Express
Competition 10 10 Facing competition from local and international tea brands offering similar flavored tea options in the Indian market. The Hindu, Livemint
Use-case Advantage 5 3 Convenient packaging and easy preparation make it suitable for daily consumption. Retail News Asia
Final Market Score 100 81/100 (4.05/5) Tetley Lemon Flavoured Refreshing Tea is well-positioned in the competitive Indian tea market, offering a unique blend with strong brand trust.
Market-Based Score
81/100 (4.05/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Lemon flavor and refreshing properties align well with Indian consumer preferences for unique tea blends.
    Sources: The Economic Times, Hindustan Times
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Tetley is a well-established brand with strong consumer trust in India.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for health-focused products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced within the premium tea segment in India, offering value for money.
    Sources: Business Today, Financial Express
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from local and international tea brands offering similar flavored tea options in the Indian market.
    Sources: The Hindu, Livemint
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient packaging and easy preparation make it suitable for daily consumption.
    Sources: Retail News Asia
Summary
Tetley Lemon Flavoured Refreshing Tea is well-positioned in the competitive Indian tea market, offering a unique blend with strong brand trust.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.299.00

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Tetley Lemon Flavoured Refreshing Tea Black Tea 50 Tea Bags 100 Grams

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