TEST-O-MILK Strip Based Milk Testing Kit

- The TEST-O-MILK strip based milk testing kit is designed to accurately and quickly test the quality of milk in just a few minutes.
- Key features of this kit include easy-to-use testing strips, a color-coded guide for interpreting results, and a compact design for convenient on-the-go testing.
- This kit is suitable for anyone who wants to ensure that their milk is of high quality, from dairy farmers to consumers who want to verify the quality of the milk they are drinking.
- Pros: easy to use, quick results, reliable testing accuracy. Cons: may not be as precise as laboratory testing, limited number of tests per kit.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential features required for accurate milk testing.	Livemint, BusinessLine
Brand Strength	20	10	Established brand reputation in the measuring instruments sector.	BusinessToday, Forbes
Category Momentum	20	15	Growing demand for food safety products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BusinessWorld, TheHindu
Competition	10	6	Facing moderate competition from other milk testing kit brands.	FinancialExpress, CNBC
Use-case Advantage	5	5	Provides a convenient and quick solution for milk quality testing.	EconomicTimes
Final Market Score	100	66/100 (3.30/5)	Well-positioned strip-based milk testing kit in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—