Tatero Adivasi Anti Dandruff Hair Shampoo 200ml With Amla Neem and 8 Herbal Extracts

Tatero Adivasi Anti Dandruff Hair Shampoo 200ml With Amla Neem and 8 Herbal Extracts

is a natural and effective solution for combating dandruff and maintaining a healthy scalp.

Key Features:
- Formulated with Amla, Neem and 8 herbal extracts
- Helps to reduce dandruff and itchiness
- Nourishes the scalp and promotes healthy hair growth
- Free from harsh chemicals and sulfates


For Whom:
This shampoo is suitable for all hair types, especially for those struggling with dandruff and scalp issues.

Pros:
- Contains natural ingredients known for their anti-dandruff properties
- Leaves hair feeling clean, soft and manageable
- Helps to improve the overall health of the scalp


Cons:
- May not be as effective for severe cases of dandruff
- Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of amla, neem, and herbal extracts aligns with consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	18	Established brand reputation in herbal hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for natural anti-dandruff solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal anti-dandruff shampoos.	Kantar
Competition	10	8	Facing moderate competition from established and emerging herbal shampoo brands.	IRI
Use-case Advantage	5	5	Addresses specific needs of individuals with dandruff issues.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand reputation, natural ingredients, and competitive pricing.

Factor	Rating (out of 5)	Notes
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