TAREXCEL HAIR WASH FOR DANDRUFF AND SEBORRHEA CONTROL 140ML

TAREXCEL HAIR WASH FOR DANDRUFF AND SEBORRHEA CONTROL 140ML

About Product: Tarexcel Hair Wash is specially formulated to effectively control dandruff and seborrhea. It is enriched with natural ingredients that help nourish the scalp and keep hair healthy and shiny.

Key Features: - Contains active ingredients to fight dandruff and seborrhea - Gentle formula suitable for daily use - Helps promote a healthy scalp and hair growth - Leaves hair feeling clean and refreshed

For whom: Tarexcel Hair Wash is perfect for individuals dealing with dandruff and seborrhea issues. It is suitable for all hair types and can be used by both men and women.

Pros & Cons: Pros: Effective in controlling dandruff and seborrhea, gentle on the scalp, promotes healthy hair growth
Cons: May not be suitable for individuals with sensitive skin, scent may be overpowering for some

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains specific ingredients effective against dandruff and seborrhea.	Cosmetics Business
Brand Strength	20	15	Established brand with good reputation for hair care products.	Brand Equity
Category Momentum	20	10	Strong demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Retail Today
Competition	10	6	Facing strong competition from established anti-dandruff shampoo brands.	Business Standard
Use-case Advantage	5	5	Addresses common scalp issues faced by Indian consumers.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-dandruff shampoo in a competitive market.

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