Tang Instant Drink Mix Lemon 500g

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing lemon flavor with Tang Instant Drink Mix, perfect for quenching your thirst anytime, anywhere.
  • Easily prepare your drink by just mixing Tang with water, making it a convenient choice for busy lifestyles.
  • Packed with Vitamin C, this drink mix not only tastes great but also supports your daily nutritional needs.
  • With no artificial colors, Tang Instant Drink Mix is a tasty and hydrating option for families and kids on the go.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Tang Instant Drink Mix is a strong contender in the growing Indian beverage market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 641
Total / Avg 4.40★ 641
Consensus: 4.40★ from 641 total reviews
Rs.120.00 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Flavor Lemon
Weight 500g
Vitamin C Yes
Artificial Colors No
Preparation Mix with water
Pros Quick and easy to make
Cons May contain added sugars
Details
Tang Instant Drink Mix in Lemon flavor is a refreshing beverage option that is perfect for those looking for a quick and easy way to enjoy a flavorful drink.

Key Features: - Refreshing lemon flavor - Easy to prepare, just mix with water - Contains Vitamin C - No artificial colors

For whom: Tang Instant Drink Mix is perfect for busy individuals who want a convenient way to enjoy a delicious drink on the go. It is also great for families looking for a tasty and hydrating option for kids.

Pros: - Quick and easy to make - Refreshing flavor - Contains Vitamin C - No artificial colors

Cons: - May contain added sugars - Some may find the flavor too sweet

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers a convenient and refreshing drink option, appealing to a wide audience. IDC, MarketWatch
Brand Strength 20 18 Tang is a well-established brand in India, known for its quality and taste among consumers. Nielsen, Mintel
Category Momentum 20 15 The beverage category is growing rapidly in India, driven by convenience and flavor variety. Nielsen, Mintel
Price Positioning 20 15 Tang is competitively priced, making it accessible to a large segment of the market. Euromonitor, Statista
Competition 10 8 Faces competition from other instant drink mixes, but maintains a strong market presence. Nielsen, Mintel
Use-case Advantage 5 4 Ideal for quick hydration, but limited to specific occasions like summer or outdoor activities. MarketWatch
Final Market Score 100 80/100 (4.00/5) Tang Instant Drink Mix is a strong contender in the growing Indian beverage market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers a convenient and refreshing drink option, appealing to a wide audience.
    Sources: IDC, MarketWatch
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Tang is a well-established brand in India, known for its quality and taste among consumers.
    Sources: Nielsen, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The beverage category is growing rapidly in India, driven by convenience and flavor variety.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Tang is competitively priced, making it accessible to a large segment of the market.
    Sources: Euromonitor, Statista
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Faces competition from other instant drink mixes, but maintains a strong market presence.
    Sources: Nielsen, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick hydration, but limited to specific occasions like summer or outdoor activities.
    Sources: MarketWatch
Summary
Tang Instant Drink Mix is a strong contender in the growing Indian beverage market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.120.00 Rs.170.00

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Tang Instant Drink Mix - Lemon, 500g

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Best price
Rs.120.00 Rs.170.00