T Gel NEUTROGENA T GEL THERAPEUTIC SHAMPOO 250ML

T Gel NEUTROGENA T GEL THERAPEUTIC SHAMPOO 250ML

- Neutrogena T/Gel Therapeutic Shampoo is a dermatologist-recommended formula designed to help control itching and flaking caused by scalp psoriasis, seborrheic dermatitis, and dandruff.

- Key features of this shampoo include its active ingredient, coal tar, which helps to relieve scalp itching and flaking. It is also gentle enough for daily use and can be used on all hair types.

- This shampoo is suitable for individuals with scalp conditions such as psoriasis, seborrheic dermatitis, and dandruff. It is also beneficial for those looking to maintain a healthy scalp and hair.

- Pros: Effective in controlling scalp itching and flaking, dermatologist-recommended formula, gentle for daily use. Cons: Some may find the smell of coal tar unpleasant, may cause temporary discoloration of lighter hair colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	T Gel formula suitable for therapeutic needs in Indian market.	Euromonitor
Brand Strength	20	15	Neutrogena is a well-known brand in the Indian market.	Brand Finance
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar therapeutic shampoos.	Retail Gazette
Competition	10	6	Facing competition from other therapeutic shampoo brands.	Business Standard
Use-case Advantage	5	5	Addresses specific scalp conditions prevalent in India.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Neutrogena T Gel Therapeutic Shampoo holds a strong position in the Indian therapeutic shampoo market.

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