SWISS MILITARY Luxury 32L Laptop Backpack with USB Charging AUX Port for 15.6" Laptop, Tear-Resistant 1000D Polyester Bag for Men & Women, Office, College & Travel Bag with Padded Back & Straps-Black

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

SWISS MILITARY Luxury 32L Laptop Backpack is well-positioned in the growing Indian market with its strong brand, suitable specs, and competitive pricing.

Rs.5,490.00

Details

This SWISS MILITARY Luxury laptop backpack is designed for both men and women who are looking for a high-quality and stylish bag for their daily needs.

Key Features: - 32L capacity to fit a 15.6" laptop and other essentials - Made from tear-resistant 1000D polyester for durability - USB charging and AUX port for convenient charging on the go - Padded back and shoulder straps for comfort - Perfect for office, college, and travel use

For whom: This laptop backpack is perfect for students, professionals, and travelers who need a reliable and stylish bag to carry their laptop and other essentials.

Pros: - Durable material for long-lasting use - Multiple compartments for organized storage - USB charging port for convenience - Padded back and shoulder straps for comfort

Cons: - May not fit larger laptops above 15.6" - Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Highly suitable for 15.6" laptops with tear-resistant 1000D polyester material.	Counterpoint, TechSci Research
Brand Strength & Distribution	20	10	Strong brand recognition and wide distribution network in key Indian cities.	RedSeer, KPMG
Category Momentum	20	15	Growing demand for laptop backpacks in India due to increasing number of professionals and students.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar quality laptop backpacks in the Indian market.	Frost & Sullivan, Retail4Growth
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established and emerging brands offering similar laptop backpacks in India.	notebookcheck, Gartner
Use-case/OS Advantage	5	5	Versatile for office, college, and travel use with USB charging and AUX port features.	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	SWISS MILITARY Luxury 32L Laptop Backpack is well-positioned in the growing Indian market with its strong brand, suitable specs, and competitive pricing.