SWIMCARE Pre Swim Body Lotion 200ml Apply Before Swimming Protects Swimmers From Chlorine Sea Water Swimmers Waterproof Pool Cream

SWIMCARE Pre Swim Body Lotion 200ml Apply Before Swimming Protects Swimmers From Chlorine Sea Water Swimmers Waterproof Pool Cream

About Product: SWIMCARE Pre Swim Body Lotion is a specially formulated lotion designed to protect swimmers' skin from the harmful effects of chlorine and sea water. It creates a barrier on the skin that helps to prevent dryness and irritation. Key Features: - Protects skin from chlorine and sea water - Waterproof formula - Easy to apply before swimming - Helps to prevent dryness and irritation - Comes in a convenient 200ml size For whom: This body lotion is perfect for swimmers of all levels who want to protect their skin from the harsh chemicals found in pools and oceans. It is suitable for both adults and children. Pros: - Provides a protective barrier on the skin - Easy to apply before swimming - Waterproof formula ensures long-lasting protection - Helps to prevent dryness and irritation Cons: - Some users may find the scent to be too strong - May need to be reapplied after extended periods of swimming in chlorinated water or sea water

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation for pre-swim protection is a key differentiator.	Euromonitor
Brand Strength	20	10	Established brand reputation in skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for specialized body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	6	Facing moderate competition from other swim-specific body lotions.	Kantar
Use-case Advantage	5	5	Addresses a specific need for swimmers in India.	GfK
Final Market Score	100	66/100 (3.30/5)	SWIMCARE Pre Swim Body Lotion offers a competitive advantage in the Indian body lotion market.

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