SWEATFREE Disposable Underarm Sweat Pads 14 Pads India s most trusted reliable brand since 2013 Unisex Anti Stain Odour Control Ultra Absorbent Hypoallergenic Breathable Skin Friendly Sweat Protection for All Day Freshness Mild soot

SWEATFREE Disposable Underarm Sweat Pads 14 Pads India s most trusted reliable brand since 2013 Unisex Anti Stain Odour Control Ultra Absorbent Hypoallergenic Breathable Skin Friendly Sweat Protection for All Day Freshness Mild soot

hing fragrance that keeps you feeling confident all day long.

Key Features:
- Ultra absorbent pads to keep you dry and comfortable all day
- Hypoallergenic and breathable material to prevent skin irritation
- Anti-stain and odour control technology for all-day freshness
- Unisex design suitable for both men and women
For whom:
Ideal for anyone looking for extra sweat protection, whether for everyday use or special occasions. Perfect for those with hyperhidrosis or anyone looking to stay dry and confident throughout the day.

Pros:
- Provides all-day freshness and protection
- Easy to use and comfortable to wear
- Helps prevent embarrassing sweat stains
Cons:
- Not suitable for heavy sweat situations
- May not adhere well to certain types of fabric

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like anti-stain, odour control, and hypoallergenic properties aligning well with Indian consumer preferences.	Nielsen
Brand Strength	20	18	Established trust and reliability since 2013, a key factor in Indian consumer decision-making.	Brand Equity
Category Momentum	20	15	Growing demand for innovative antiperspirant solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market, offering value for money.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands offering similar sweat protection solutions in India.	Euromonitor
Use-case Advantage	5	5	Addresses the need for all-day freshness and sweat protection, a crucial requirement in the Indian climate.	GFK
Final Market Score	100	76/100 (3.80/5)	Well-positioned antiperspirant with strong brand trust and key features, facing moderate competition in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—