SURBHI UTPAD Lime Stone Chuna For Eating 75G Good For Health Paan Chuna Paste

SURBHI UTPAD Lime Stone Chuna is a high-quality edible limestone paste that is commonly used in making traditional Indian betel leaf preparations known as Paan.

Key Features: - Made from pure and natural limestone - High-quality product suitable for consumption - Helps in digestion and oral health

For whom: This product is suitable for anyone who enjoys eating Paan or wants to experience the traditional Indian practice of consuming lime with betel leaves.

Pros: - Promotes digestion - Enhances the flavor of Paan preparations - Contains natural minerals beneficial for health

Cons: - May not be suitable for individuals with specific health conditions - Should be consumed in moderation due to its alkaline nature.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product specifications align well with the dietary needs of the target market.	Livemint, Hindu
Brand Strength	20	15	Established brand with loyal customer base in the diet & nutrition segment.	TOI, Business Standard
Category Momentum	20	10	Growing demand for traditional health products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Today
Competition	10	6	Facing moderate competition from local and regional brands offering similar products.	Mint, Business Standard
Use-case Advantage	5	5	Unique benefits for consumers looking for traditional health supplements.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional health product with strong brand and competitive pricing.

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