Sunsilk Nourishing Soft Smooth Shampoo 180 ml

Sunsilk Nourishing Soft Smooth Shampoo 180 ml

Sunsilk Nourishing Soft Smooth Shampoo is specially formulated to nourish and smooth hair, leaving it soft and manageable.

Key Features:
- Enriched with Keratin Yoghurt Nutri Complex
- Nourishes and smoothens hair
- Leaves hair feeling soft and manageable
- Suitable for daily use

For whom:
Ideal for those with dry or frizzy hair looking for a nourishing shampoo that will help tame their locks and leave them feeling soft and smooth.

Pros:
- Helps nourish and smooth hair
- Leaves hair feeling soft and manageable
- Pleasant fragrance

Cons:
- May not be suitable for those with oily hair types
- Some people may find the consistency too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Nourishing Soft & Smooth meets key consumer needs.	GfK
Brand Strength	20	18	Sunsilk is a well-established brand in the Indian market.	Brandwatch
Category Momentum	20	15	Shampoos category growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	10	Facing strong competition from other popular shampoo brands.	Nielsen
Use-case Advantage	5	3	Addresses common hair care concerns effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Sunsilk Nourishing Soft & Smooth Shampoo holds a strong position in the competitive Indian shampoo market.

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