Sunsilk Lusciously Thick Long Shampoo 340 ml

Sunsilk Lusciously Thick Long Shampoo 340 ml

Sunsilk Lusciously Thick Long Shampoo is specially formulated to add volume and thickness to long hair.

Key Features: - Enriched with keratin yogurt complex to nourish and strengthen hair strands - Formulated to promote healthy hair growth and reduce breakage - Leaves hair feeling soft, smooth, and full of volume

For whom: This shampoo is perfect for individuals with long hair looking to add thickness and volume to their strands.

Pros: - Adds volume and thickness to long hair - Nourishes and strengthens hair strands - Promotes healthy hair growth

Cons: - Some users may find the scent to be overpowering - May not be suitable for those with extremely oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Lusciously Thick Long Shampoo meets Indian consumer preferences for thick hair.	India Retail News
Brand Strength	20	18	Sunsilk is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	0	Intense competition in the shampoo market with many established players.	ET Retail
Use-case Advantage	5	3	Addresses the need for thickening hair, a common concern in India.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Sunsilk Lusciously Thick Long Shampoo 340 ml is well-positioned in the Indian shampoo market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—