Sunsilk Coconut Water Aloe Vera Volume Hair Shampoo 195 ml

Sunsilk Coconut Water Aloe Vera Volume Hair Shampoo 195 ml

Sunsilk Coconut Water Aloe Vera Volume Hair Shampoo is a nourishing shampoo that helps to add volume and bounce to your hair, while keeping it hydrated and healthy.

Key features of this shampoo include the combination of coconut water and aloe vera, which work together to moisturize and strengthen your hair, leaving it feeling soft and looking shiny.

This shampoo is suitable for all hair types, but is especially beneficial for those with fine or limp hair looking to add volume and body.

Pros: Adds volume and bounce to hair, hydrates and nourishes, suitable for all hair types. Cons: Some users may find the scent too strong, may not be effective for very oily hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut water and aloe vera are popular ingredients for volume-boosting shampoos in India.	Nielsen
Brand Strength	20	18	Sunsilk is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar volume-boosting shampoos in the Indian market.	Kantar
Competition	10	8	Facing competition from other volume-boosting shampoos with similar natural ingredient claims in India.	IRI
Use-case Advantage	5	5	Addresses the need for volume and hydration in Indian consumers' hair care routines.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned volume shampoo in a competitive Indian market.

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