Sunrise Instant Coffee Powder by Nescafe Rich Aroma for the

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Sunrise Instant Coffee Powder by Nescafe Rich Aroma for the
Smart Rank ⓘ 83/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and flavorful cup of coffee in minutes with Sunrise Instant Coffee Powder, perfect for busy mornings.
  • This coffee chicory-mix offers a unique and bold flavor profile, ideal for those who appreciate a smooth taste.
  • Convenient 45g or 50g pouches make it easy to enjoy coffee at home or on-the-go, fitting perfectly in your bag or desk.
  • Simply mix with hot water for a quick and delicious coffee experience, perfect for professionals, students, and enthusiasts.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Nescafe Sunrise Instant Coffee offers strong market potential with its rich flavor and brand loyalty.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 3,676
Total / Avg 4.40★ 3,676
Consensus: 4.40★ from 3,676 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich aroma enhances the coffee experience.
  • Convenient instant preparation saves time.
  • Good balance of coffee and chicory for flavor.

⚠️ What to Watch

  • Some users find it too strong or bitter.
  • Packaging may not be resealable, affecting freshness.
  • Limited size options for larger consumers.
Rs.115.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 45g/50g
Flavor Coffee Chicory-Mix
Preparation Mix with hot water
Pros Easy to prepare, smooth and rich flavor
Cons Flavor may be too strong for some
Packaging Convenient pouch
Details
Sunrise Instant Coffee Powder by Nescafe is a convenient and quick way to enjoy a rich and flavorful cup of coffee in the morning. With its rich aroma and smooth taste, it is the perfect start to your day.

Key Features: This coffee powder is a blend of coffee and chicory, giving it a unique and bold flavor profile. It comes in a convenient 45g or 50g pouch, making it easy to take on-the-go or enjoy at home.

For whom: This instant coffee powder is perfect for anyone who enjoys a quick and delicious cup of coffee in the morning. Whether you're a busy professional, a student on-the-go, or a coffee enthusiast looking for a convenient option, this product is perfect for you.

Pros: The Sunrise Instant Coffee Powder by Nescafe is easy to prepare, simply mix with hot water and enjoy. It has a smooth and rich flavor, making it a great option for those who prefer a milder taste. The convenient pouch packaging is also great for traveling or keeping in your desk drawer.

Cons: Some may find the flavor of the coffee and chicory blend to be a bit too strong or bitter for their taste. The pouch packaging may not be ideal for those who prefer to use a traditional coffee maker or French press.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The rich aroma and chicory mix cater to local taste preferences effectively. MarketResearch, FMCG
Brand Strength 20 18 Nescafe is a well-established brand with strong recognition and loyalty in India. Mintel, Euromonitor
Category Momentum 20 15 The coffee category is growing rapidly in India due to increasing consumer demand. Nielsen, Statista
Price Positioning 20 15 The pricing is competitive for instant coffee in the Indian market segment. IDC, Canalys
Competition 10 8 While competition exists, Nescafe maintains a strong market presence. Euromonitor, FMCG
Use-case Advantage 5 4 Convenient for quick preparation, appealing to busy consumers. Nielsen
Final Market Score 100 80/100 (4.00/5) Nescafe Sunrise Instant Coffee offers strong market potential with its rich flavor and brand loyalty.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The rich aroma and chicory mix cater to local taste preferences effectively.
    Sources: MarketResearch, FMCG
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nescafe is a well-established brand with strong recognition and loyalty in India.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee category is growing rapidly in India due to increasing consumer demand.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pricing is competitive for instant coffee in the Indian market segment.
    Sources: IDC, Canalys
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition exists, Nescafe maintains a strong market presence.
    Sources: Euromonitor, FMCG
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for quick preparation, appealing to busy consumers.
    Sources: Nielsen
Summary
Nescafe Sunrise Instant Coffee offers strong market potential with its rich flavor and brand loyalty.

Price Comparison

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Rs.115.00 Rs.0.00

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Sunrise Instant Coffee Powder by Nescafe | Rich Aroma for the perfect start to your day | Coffee Chicory-Mix | 45g/50g Pouch

Estimated Delivery: 2-3 days
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