Sunny Hair Colour Black 20gm Pack of 12

Sunny Hair Colour Black 20gm Pack of 12

- Sunny Hair Colour Black is a long-lasting hair dye that provides intense color to your hair.

- Key Features: This hair color is ammonia-free, making it gentle on the hair and scalp. It also contains conditioning ingredients that help nourish and strengthen the hair.

- For whom: This hair color is suitable for anyone looking to achieve a rich black hair color.

- Pros: The Sunny Hair Colour Black is easy to use at home, saving you time and money from salon trips. It also leaves hair feeling soft and shiny after coloring.

- Cons: Some users may find the color fades more quickly than other hair dyes on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pack size and formulation align well with consumer preferences for henna products.	GfK, IRI
Brand Strength	20	18	Established brand with loyal customer base in the henna category.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar henna products in the market.	Retail360, Spire Research
Competition	10	10	Facing moderate competition from other established henna hair color brands.	Kantar, Mintel
Use-case Advantage	5	3	Convenient pack size for regular users of black henna hair color.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing henna hair color market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—