Sunlight Laundry Soap 150g Pack of 4

Sunlight Laundry Soap 150g Pack of 4

About Product: Sunlight Laundry Soap is a popular laundry soap known for its powerful cleaning properties. It effectively removes tough stains and leaves clothes smelling fresh and clean. Key Features: The 150g pack of 4 is convenient for everyday use and offers great value for money. The soap lathers well and effectively cleans clothes without causing damage to the fabric. For whom: This laundry soap is ideal for individuals and families looking for an affordable and reliable laundry solution. It is perfect for those who want a deep clean without the use of harsh chemicals. Pros: Sunlight Laundry Soap is affordable, long-lasting, and environmentally friendly. It is gentle on clothes yet tough on stains, making it a versatile option for all types of laundry needs. Cons: Some users may find the scent of the soap to be too strong for their liking. Additionally, the soap may not be suitable for individuals with sensitive skin or allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 150g pack size is popular among Indian consumers for laundry soaps.	AC Nielsen
Brand Strength	20	18	Sunlight is a well-established and trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Solid soap bars have seen consistent growth in demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	8	Facing moderate competition from local and international brands in the same segment.	Business Standard
Use-case Advantage	5	5	The convenient pack of 4 appeals to budget-conscious Indian households.	Economic Times
Final Market Score	100	76/100 (3.80/5)	Sunlight Laundry Soap 150g Pack of 4 holds a strong position in the Indian solid soap bars market.

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