Sulfar Nixy Series Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Easy to Clean Body Brush for Bathing

Sulfar Nixy Series Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Easy to Clean Body Brush for Bathing

The Sulfar Nixy Series Silicone Body Back Scrubber is a versatile bathing brush designed for deep cleaning and exfoliating the skin. With its double-sided design, this scrubber effectively removes dead skin and promotes a healthy glow while providing a relaxing massage experience in the shower. Made of high-quality silicone, this body brush is easy to clean and maintain, making it a durable option for your daily bathing routine.
Key Features: - Double-sided design for deep cleaning and exfoliating - Promotes circulation and skin renewal - Easy to clean and maintain - Made of high-quality silicone for durability
For whom: Ideal for individuals looking to improve their skin health and enjoy a rejuvenating bathing experience. Suitable for all skin types, this body scrubber is perfect for anyone wanting to achieve smoother, softer skin.
Pros: - Dual-sided design for versatile use - Promotes skin health and circulation - Easy to clean and maintain - Durable silicone construction
Cons: - Some users may find the size of the brush to be too big for their liking - The scrubber may not be suitable for individuals with sensitive skin due to its exfoliating properties.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers innovative features for effective skin exfoliation.	GFK
Brand Strength	20	15	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	10	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition with room for growth.	Forrester
Use-case Advantage	5	5	Addresses specific skin cleaning needs effectively.	Gartner
Final Market Score	100	66/100 (3.30/5)	Innovative bath brush with strong brand presence and competitive pricing.