SUGAR POP Salicylic Acid and Coffee Body Wash Enriched with Salicylic Acid Exfoliates Evens Skin Tone Anti Inflammatory 250ml

0 reviews

Smart Rank ⓘ 60/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience effective exfoliation with SUGAR POP Salicylic Acid and Coffee Body Wash, designed to even out skin tone for a smoother appearance.
Enriched with salicylic acid, this body wash helps calm sensitive skin while providing anti-inflammatory benefits for a soothing cleanse.
Ideal for all skin types, including sensitive skin, this body wash combines coffee for added exfoliation and a refreshing experience.
Enjoy the dual benefits of exfoliation and skin tone evening in one product, making your daily shower a rejuvenating self-care ritual.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Innovative body wash gel with natural ingredients positioned well in competitive market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	57
Total / Avg	4.30★	57

Consensus: 4.30★ from 57 total reviews

Rs.920.00 Rs.1,129.00

Best price from

Amazon.in

Details

SUGAR POP Salicylic Acid and Coffee Body Wash Enriched with Salicylic Acid Exfoliates Evens Skin Tone Anti Inflammatory 250ml

About Product: SUGAR POP Salicylic Acid and Coffee Body Wash is a unique body wash that is enriched with salicylic acid to exfoliate and even out skin tone. It is also anti-inflammatory, making it ideal for those with sensitive skin.

Key Features: - Enriched with salicylic acid - Contains coffee for added exfoliation - Helps to even out skin tone - Anti-inflammatory properties

For whom: This body wash is perfect for those looking to exfoliate their skin and even out their skin tone. It is suitable for all skin types, including sensitive skin.

Pros: - Effective exfoliation - Helps to even out skin tone - Anti-inflammatory properties can help calm sensitive skin

Cons: - May not be suitable for those with very dry or sensitive skin - Some users may not like the scent of coffee in their body wash

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and coffee blend aligns with current trend towards natural ingredients.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Kantar
Competition	10	6	Facing moderate competition from established and emerging brands in the body wash gel segment.	Statista
Use-case Advantage	5	5	Offers multiple skin benefits like exfoliation and skin tone evening.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative body wash gel with natural ingredients positioned well in competitive market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Salicylic acid and coffee blend aligns with current trend towards natural ingredients.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in beauty segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for innovative body wash gels in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium body wash gels.

Sources: Kantar
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established and emerging brands in the body wash gel segment.

Sources: Statista
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Offers multiple skin benefits like exfoliation and skin tone evening.

Sources: GfK

Summary

Innovative body wash gel with natural ingredients positioned well in competitive market.

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Effectively exfoliates and smoothens skin texture
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