Style Aromatherapy Professional Keratin Hair Serum After Straightening Smoothening 120 ML

Style Aromatherapy Professional Keratin Hair Serum After Straightening Smoothening 120 ML

Style Aromatherapy Professional Keratin Hair Serum is a high-quality hair serum specifically designed for use after straightening or smoothening treatments. Made with nourishing ingredients, this serum helps to lock in moisture, reduce frizz, and add shine to your hair.

Key Features: - Contains keratin for added strength and smoothness - Helps to repair and protect hair from heat damage - Lightweight formula that doesn't weigh hair down - Leaves hair looking sleek and healthy - Long-lasting results

For whom: This hair serum is perfect for anyone who regularly straightens or smoothes their hair and wants to keep it looking healthy and shiny. It is suitable for all hair types and textures.

Pros: - Adds shine and smoothness to hair - Helps to repair and protect from heat damage - Lightweight formula - Long-lasting results - Suitable for all hair types

Cons: - Some users may find the scent too strong - May be slightly expensive compared to other hair serums in the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The keratin formula and smoothening effect cater well to the Indian consumer's preference for frizz-free and manageable hair.	Vogue India, Elle India
Brand Strength	20	10	The brand has a strong presence and reputation in the Indian hair care market.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums are gaining popularity in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar professional hair serums in the Indian market.	Femina, India Today
Competition	10	6	Facing moderate competition from established and emerging brands offering similar keratin-based hair serums in India.	Vogue Business, Hindustan Times
Use-case Advantage	5	5	Addresses the specific need for post-straightening and smoothening care, a common practice in Indian hair styling routines.	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian hair serum market with a competitive edge in addressing post-straightening and smoothening needs.

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