Streax Professional Canvoline Shampoo For Straightened hair Post care With Kera Change Complex Paraben Free Sulphate Free 1 Ltr

Streax Professional Canvoline Shampoo For Straightened hair Post care With Kera Change Complex Paraben Free Sulphate Free 1 Ltr

Streax Professional Canvoline Shampoo is specifically formulated for straightened hair post-care. It contains Kera Change Complex to help maintain the smoothness and strength of straightened hair.

Key Features:
- Paraben Free
- Sulphate Free
- Contains Kera Change Complex
- Formulated for straightened hair post-care
- Comes in a 1 Ltr size

For whom:
This shampoo is ideal for those who have recently undergone a hair straightening treatment and are looking to maintain the health and smoothness of their straightened hair.

Pros:
- Helps maintain the smoothness of straightened hair
- Free from harmful chemicals like parabens and sulphates

Cons:
- May not be suitable for those with naturally curly or wavy hair as it is specifically formulated for straightened hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula aligns with current consumer preferences	Euromonitor
Brand Strength	20	18	Established brand with a loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	8	Facing moderate competition from other premium hair care brands	MarketWatch
Use-case Advantage	5	5	Specifically formulated for straightened hair post-care needs	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for straightened hair in a growing Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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